So just if you thought you understood teenagers… this years YOUTH Web Marketing Strategy CONFERENCE chucked everything in mid-air to scatter it back-lower inside the floor as being a cluttered teenage master bedroom.
Yes, I used to be there within the Conference, where I observed hordes of advertising Professionals listen open-mouthed simply because they found that all they thought they understood about teenagers really was WRONG!
This is a taster of where marketeers are actually failing…
- TEENAGERS DON’T CONSIDER MUSIC AND SPORTING CELEBS AS Heroines
They demand heroines who’re authentic and like them which explains why they spend a great deal time watching vlogs all walks of existence and also on all subjects.
- TEENAGERS Dislike LOUD MUSIC
Well in relation to video content in online-marketing they don’t anyway. They require significant and emotional content which informs an account… not just a 30 second clip. What?
- TEENAGERS Don’t Believe Everything You Inform Them
Really they don’t trust anything else that are mainstream… including their parents! They have very real problem but lack real understanding. Who is able to they trust?
- TEENAGERS Don’t Feel Required directly into AND VALUED
OK not surprising there then! They believe that no-one learns the… Well within the finish existence is “soooo unfair”!.
- YEY We are Feeling BRITISH… NOT!
They don’t always consider themselves British. They are citizens around the world and feel closer to worldly causes than their location of birth.
- TEENAGERS DON’T Search For GENDER-SPECIFIC INFO
Surprisingly enough teenagers are gender fluid? To follow along with as much male beauty vloggers simply because they do female vloggers.
Essentially felt just a little disconnected with what I heard today… then what must brands Sometimes with feel? Just how can they achieve out and acquire observed by today’s youth? There is a supreme job to done of advertising products and services… however, this generation aren’t consumers to be sure them any more and nor would they be afterwards. Brands need to take aboard the and traits from the generation –