With over 31.7 million small businesses in the U.S. as of 2020, expect nothing less than cut-throat competition regardless of your business niche. That said, even minor things like your brochure design might be just what you need to get an edge over your competitors. That’s because brochures are the foundation of your customers’ impression of your company.
Designing a brochure for your company isn’t as easy as you’d think. That’s why most folks check out brochure examples first to get inspiration for their own brochure design. Of course, you can always opt for the stale design, but it won’t make a very good first impression.
Creating a killer brochure requires a lot of time, effort, and deep thought. The whole affair might be petty overwhelming, especially if creativity isn’t your strongest suit. Fortunately, we’re here to help you out.
In this piece, we’ll be looking at a couple of foolproof brochure design tips and ideas to help put your company on the map.
- Simplicity Is the key
You don’t want to go over the top with your design, especially if you’re starting out. When designing a brochure for your business, make sure you keep things simple, and here’s how you do it.
- Use adequate text; don’t overstuff the brochure
- Only use adequate images
- Use bold and readable fonts
A simple design is much more elegant than a crowded and overstuffed brochure. However, for certain niches, it’s okay for your brochure to be a bit “extra.” When it comes to brochure design, the axiom “less is more” actually applies.
- Bright Colors Draw Attention
Use bright and vivid colors to hook your customers, then reel them in with graphics and titillating words. Bright colors not only look good; they also draw attention to the brochure. This especially applies to restaurants, toy stores, and boutiques because they portray a more colorful vibe.
- Using White Space Artistically
Make excellent use of your white space to make your message much clearer and more effective. Avoid jumbling up words in graphics or on top of colors that obscure the text. Doing so makes your texts harder to read and paints the wrong picture for your business.
If you’re keen, you can use white space artistically to make your brochure more aesthetically pleasing and catch attention. For instance, you can use thick white borders at the edge of your brochure. Alternatively, you can use a dark background with a white font to stand out from the pack.
When it comes to the creative use of white space, the options are virtually limitless. You can also use a white background for your most important text to make them stand out. Use your white space in a creative and artistic manner to get the most out of your brochure.
- Use High-Resolution Images
The last thing you want in your brochure is low-res, blurry images that look like they came out of a magazine from the 90s. Although most people pay no mind to the quality of their brochure images, you should keep in mind that most people nowadays own smartphones and other devices capable of handling hi-res images.
You should leverage this technology to your advantage to make a killer brochure. You can use online resources like Flickr to get lovely high-resolution images for your brochure. You can also create high-resolution custom video brochures to make a lasting impression on your customers.
- Go Easy on the Fonts
You might be tempted to use different fonts to make a fun and unique brochure, but it rarely works out. The problem with too many different fonts is that it makes the brochure look a tad unprofessional and disorganize. As a rule of thumb, use a maximum of two fonts and not in the same section or paragraph.
A better alternative would be to use the usual highlighting techniques like bolding, italicizing, and underlining. You can make other texts larger to achieve your desired results.
- Make Your Brochure an Infographic
An infographic is a collection of images and text that give an easy-to-understand explanation about a particular topic. Infographics make great brochures because they’re visual and capture the customer’s attention. They’re also very engaging and help explain to the customer what you offer.
There are two approaches you can take if you want to make your brochure an infographic, and they are:
Detailed infographics– These contain detailed information about the company or the products and services that it offers.
Simple infographics– These infographics utilize few images and minimal texts to convey their message to the customer.
Although each is just as effective as the other, pick the one that resonates with your company’s branding and target audience.
- The Minimalist Approach
The minimalist design works well for professional companies like law firms, consultancies, and the likes. Besides being chic and modern, there’s also less to worry about with minimalist designs. It’s just like we mentioned earlier; less is more when it comes to brochure designs.
What’s more, you can use lighter paper and less ink with minimalist designs. A simple black and white brochure and one or two monochrome images work well. However, remember the beauty of minimalism etches on organization, structure, and text and graphics placement.
Remember, the minimalist design only works for specific niches. For instance, you can’t use the minimalist for marketing your flower shop. However, the approach is amazing for law firms and publishing companies.
- Highly Visual Brochures
Creating highly visual brochures is a current trend that’s likely to spill over to the next year. Images are great at getting the customer’s attention and are very impactful. These brochures are especially great for digital brochures but also work well for physical ones.
Let Brochure Examples Give You the Inspiration You Need
If you’re having a hard time creating your brochure, draw inspiration from a few brochure examples. Don’t compromise on your company brochure because you need to make an excellent first impression. Remember, you can always hire a professional if you can’t handle issues on your own.
There’s much more from where this came from. For more insightful reads, be sure to check out the other pieces on the site.