After initial feedback from Amazon Prime customers, the new Targeted Product Sampling campaign has overtaken it, in which samples of new products are sent directly to customers – a sample that fits their needs opened their eyes to the fact that no one knew who they were and what their purchasing behavior was.
Product samples are one of the best marketing strategies because they can do what no other channel can: put physical products in the hands of consumers. Offer samples to potential customers to give them a taste of your brand, the quality of your product, and whether or not it is worth buying. Product sampling marketing on digital platforms can show tangible increases in sales and conversion as a study from Edison Media Research found that 35% of customers who tried a sample on the same shopping trip bought it.
Offering product samples to potential consumers is beneficial because it reduces the burden, gives consumers a taste of what is coming, and allows them to feel safer when they buy. Distributing patterns to consumers allows consumers to try out the product in front of a brand ambassador and get an answer to what they think. The most obvious advantage of a product sample campaign is that potential customers can find out how good your product is before they buy it.
Patterns can help bring in new customers on board if you want to persuade them to buy your product or introduce existing customers to a new product. The purpose of a free trial is to familiarise consumers with the product, similar to the concept of a test drive where customers can try the product before buying. Another well-known and popular method of direct sampling used by sampling agency is wet sampling, in which you offer the product directly to consumers in the store.
Samples for new companies give a sense of understanding and experience of an unknown product before they commit to a purchase. The third advantage of product sampling is that you have the opportunity to create a market and create demand for products that buyers have not seen or experienced. Companies can focus their product sample marketing campaigns on specific segments to try out new products, get better market feedback, and collect user reviews and evaluations.
For new products, brands that offer free trials and low-cost samples are a great way to get feedback and user comments, and ratings to build credibility. If you have multiple product lines, samples can remind customers of old favorites and encourage them to try something new. Strong sampling campaigns for consumer goods can create an immersive customer experience in the new digital age with insightful campaigns run by sampling agencies on online platforms.
At the same time, free samples can provide a certain degree of satisfaction that consumers want to reciprocate by making a purchase. High customer value means that you can recover the cost of creating and distributing your free samples by re-distributing your product to people who have already tried it. Your test product campaign has a better chance of promoting product sales if it can overcome the concerns of the public who are trying your product.
Dry and wet samples have the same goal to enable your customers to test the product, but you can also proceed differently. For example, you can demonstrate the product in the store, explain what you are doing with it, and offer samples to take home. You can also benefit from events and concerts to host and distribute samples of your product to improve the overall consumer experience.
Product sampling as a marketing method often falls by the wayside without consumers gaining insight into the feedback through direct interaction with business users and follow-up tests. The proliferation of new products, free samples, pricing strategies, and repeated buying patterns all influence the product diffusion process, but most research focuses on situations where the market has yet to be introduced. Instead of looking at dynamic changes in potential markets and the development of marketing strategies in line with diffusion trends, this section will focus on sampling marketing strategies and discuss the impact of sampling rates on product diffusion, including repeated purchases found with favorable sampling rates.
Product samples are samples of consumer goods that are made available to consumers free of charge or free of charge so that they can try out the product before committing to purchase. Many consumer goods companies offer free samples on their websites to encourage customers to regularly use the product  and collect data for mailing lists of interested customers. Spot checks give consumers the chance to experience product quality.
Product samples integrate the senses of customers and let them see, taste, smell, feel and hear your brand. Since products are not always suitable for in-store sampling, companies have several marketing strategies at their disposal to achieve the greatest possible benefit. Discover how Sonas Marketing manages your next product sample campaign, identify your target consumers, increase brand awareness, and contact us for more information.
This study showed that 35% of customers who tried a product purchased it on the same day and 26% later bought it. This suggests that the diffusion process and repeated buy rate over the product life cycle are the two most influential parameters that affect NPV and the sampling level of a new product. In this work, an optimization model for diffusion effect-free sampling dynamics was developed that alters the potential of the market based on the properties of independent products presented in the two-step method to determine the sampling level.