Inbound links, user experience, mobile responsiveness, content—all of these affect your SEO rankings. But did you know that your online reputation also plays a critical role in SEO?
Your online reputation is how people perceive your business on digital platforms, such as search engines and social media. Distributing content on various digital platforms contributes to your online reputation. To do so, you can interact with your customers online, conduct activities on social media, respond to emails and messages, and many more.
Because of the Internet, people can find anything they want online, including your business. Simple five-minute research into your brand is enough for a customer to either trust or be sceptical about your product or services. That is why you must manage your online reputation.
WHAT IS ONLINE REPUTATION MANAGEMENT?
Online reputation management is the process of managing and monitoring your brand identity on the Internet to earn trust and maintain a positive appearance. In doing so, you can build your credibility, attract more customers, and set a reputable image for your brand.
Most importantly, online reputation management is an essential part of SEO services in Singapore. You can control the way your brand appears on search results.
For example, whenever someone searches for your business on Google, any content directly related to your brand, including your social media page, website, and customer reviews, should appear. By protecting your online reputation and minimising negative press associated with your brand, you could attract potential customers and drive more traffic to your website.
Here are five things you should know about online reputation management.
FACT #1: CUSTOMER REVIEWS AFFECT SALES
Negative customer reviews can cause potential customers to abandon their purchase on your online store immediately. After all, 72% of customers do not buy without reading a trusted review first. Because of this, it is essential to highlight positive feedback as much as possible.
The good news is that part of online reputation management is making sure the public’s perception of your business is positive. You can professionally respond to negative reviews and make improvements. Enhance your brand reputation by encouraging your customers to send honest ratings. Doing so should eventually lead to increased sales, mainly if most of your customer reviews consist of positive feedback.
FACT #2: POOR ONLINE REPUTATION MANAGEMENT LEADS TO LOSS OF ORGANIC TRAFFIC
When it comes to SEO, the primary goal is to increase the quantity of organic traffic to your website. You can do so in multiple ways, including link building, a strategy to acquire inbound links by creating quality content.
However, your SEO may not be successful if your online reputation is affected by bad publicity. Negative reviews of your business could appear on search results, thus discouraging people from visiting your website. Because of this, you could lose a ton of organic traffic quickly.
Instead, prevent all of the negative press from affecting your SEO rankings by protecting your online reputation. Monitor your social media mentions, feedback, and ratings to see how people perceive your brand. If too much negativity harms your online reputation, you can solve this problem by controlling the way your business appears on search results.
A brilliant example of managing your online reputation is creating a Google My Business (GMB) profile. GMB is a tool that lets you display essential information about your business on Google’s search results. You can share your contact information, address, and customer reviews. All of these are visible to Google users, allowing them to get a glimpse of your brand immediately.
FACT #3: SOCIAL MEDIA IS A POWERFUL PLATFORM FOR REPUTATION MANAGEMENT
Social media is where most people are active nowadays, making it one of the most powerful tools for digital marketing services in Singapore. You can use social media to promote your business, sell your products, and, most importantly, manage your online reputation.
Social media platforms like Facebook offer customers many ways to engage with businesses. Apart from likes, shares, and comments, Facebook users can give businesses ratings of up to five stars. Not surprisingly, Facebook business pages with rave reviews are more trustworthy than those with poor ratings. In that case, try managing your social media reputation.
There are several ways to improve your social media reputation:
- Read negative reviews and respond professionally
- Encourage customers to rate your business
- Reply to your social media followers as soon as possible
- Monitor your activities regularly
- Publish high-quality content
FACT #4: ONLINE REPUTATION MANAGEMENT GIVES YOU A MAJOR ADVANTAGE OVER YOUR COMPETITORS
Protecting your online reputation takes time and effort. Your online presence spreads throughout various channels, from your website to social media. On the bright side, you can manage your reputation with the help of either a digital marketing agency or online reputation management software.
Either way, online reputation management offers many advantages. Here’s why you should prioritise your online reputation at all costs:
- Boost your sales
- Drive traffic to your website
- Improve your brand image
- Watch what others say about your business
FACT #5: SEO IS A CRUCIAL PART OF ONLINE REPUTATION MANAGEMENT
The most vital part of online reputation management is its ability to improve your SEO rankings. By suppressing negative reviews, you can increase your chances of getting more people to visit your website.
Nonetheless, online reputation management and SEO go both ways. Aside from protecting your reputation, you should also conduct efficient SEO strategies, such as link building and content optimisation, to improve your brand image even further.
With SEO, you can stay on top of search results, allowing your website to become more visible to potential customers on search engines like Google. Once you achieve higher search engine rankings, people should find it easier to trust your brand.
WHY SHOULD YOU HIRE A TRUSTED SEO AGENCY?
The time-consuming process ofonline reputation management can be overwhelming, which is why you should consider hiring a trusted SEO company in Singapore. An experienced SEO company has experience in improving search engine rankings and creating quality website content.
Try contacting an SEO company today to learn more about SEO services and online reputation management.