13 Essential Conversion Rate Optimization Tools You Need for 2021

Whether you’re trying to boost your online advertising campaigns, social media marketing, or simply make more purchases on your websites, you’ll be keeping an eye on your conversion rate. Nowadays, there is plenty of software that can assist in this endeavor, by highlighting the user journey or exposing weak points of your digital brand.

But what is conversion rate optimization? And how can you ensure that you are making the most out of your digital platforms?

Keep reading for our list of the top conversion rate optimization tools to use in 2021.

  1. Decibel

Our first tip for you to help with conversion rate optimization is the Decibel dashboard. Decibel offers a whole suite of tools that are essential for analyzing the behavior of your customers on your website.

Their analytics products help to maximize your conversion rate in many ways, including session replays. These highlight the parts of your website that could use a rethink due to sub-optimal customer experiences.

  1. Google Analytics

Next up, Google Analytics offers a great platform for examining behavior on a page or session basis. A great aspect of Google Analytics is that many of its tools are free to use.

This is an ideal starting place for those looking to improve their conversion rates. The premium version, Analytics 360, is only necessary for large corporate brands.

  1. Alexa (Not That One)

Did you know, Amazon has two different Alexa products? We won’t be discussing smart speakers here, but rather their Alexa software that helps to improve conversion rates.

This Alexa is a helpful research and analysis tool. Its main strength is assistance with SEO (Search Engine Optimization) improvements, which plays into getting a better conversion rate.

It is great for checking keywords and backlinks, as well as for researching your competitors’ websites.

  1. Outgrow

If you’re looking for a tool to help you implement interactive content on your website, consider Outgrow. Their research suggests that landing pages with interactive content have a much higher conversion rate than those without.

They can help you add quizzes, surveys, and calculators to your site. These interactive elements can also gather customer information such as email addresses, making it a great form of lead generation too.

  1. VWO

Next, VWO is a conversion optimization platform we’d recommend to beginners. If you’re just setting out in building your digital brand, why not start out with some assistance from VWO.

They help to run A/B testing, as well as letting you make changes to your website’s design without having any knowledge of coding. VWO gives you a clear idea of which choices result in better conversion rates.

  1. Unbounce

A crucial stage of the conversion funnel is your landing page. If you need a tool that specializes in optimizing your landing page, go for Unbounce.

They let you test different landing pages and then compare the results. This is a great way to maximize your conversion rate.

Their drag-and-drop builder is a helpful and easy to use tool. Finally, Unbounce also offers a text replacement service to help boost your search engine rankings.

  1. Clicky

Clicky is a helpful website for monitoring the real-time activity on your business’s page. This can come in use especially during key moments of your email campaign or product launches, to track how your website is coping with additional traffic.

Clicky offers an interesting insight into your website visitors’ behavior. Find out where they come from, how long they stay on your site and track their scroll patterns.

  1. MobileMonkey

The next tool you should use to help optimize conversion rates is MobileMonkey. They offer a chatbot service which is a great way to direct your website visitors in the right direction.

With MobileMonkey, you can engage with potential customers and generate leads without expending any labor. Their web chats can be used alongside live agents to assist with customer support.

  1. Hotjar

Hotjar is one of the more advanced conversion rate optimization tools we’d recommend. Once you’ve nailed the basics, Hotjar features services such as heat mapping and screen recording to help you delve deeper into user behavior.

Their analytics dashboard provides key metrics such as dropoff rates and NPS (Net Promoter Score). They also offer surveys and feedback so you can hear directly what potential customers think of your site.

  1. Crazy Egg

The next tool we recommend is Crazy Egg – a wide-ranging tool that analyzes visitor behavior through heat maps, scroll maps, and more. It also distinguishes between email and ad campaign visitors to help you identify key areas of improvement.

Crazy Egg is useful for identifying glitches on your website and determining which part of your content is most important for visitors to your site.

  1. UsabilityHub

UsabilityHub offers a host of products that are helpful for conversion rate optimization. One that we like in particular is their Five Second Test.

This is a great way to test parts of your website before any upcoming updates go public. It community tests and gives instant feedback on new designs, products, and features of your website.

  1. Mixpanel

Next, Mixpanel is one of our top recommendations because it offers an alternative analysis to other dashboards, such as Google Analytics. Mixpanel makes it easy to focus on the actions taken by a specific user. It is also helpful for analyzing a particular event.

Mixpanel can also be used by those wishing to double-check data gained from other platforms.

  1. Google Pagespeed

Finally, check out Google Pagespeed, which does exactly what it says. This free tool not only lets you know which parts of your website are slow to load but also tells you how you can fix this.

Having pages that load quickly is one less barrier for your potential customer to get over on the way to completing a conversion.

Those Are the Best Conversion Rate Optimization Tools

We’ve now covered exactly how to optimize conversion rates thanks to third-party software and websites. Which one of these will you try out first?

If you found this article about conversion rate optimization tools helpful, make sure you check out the rest of our business and marketing articles.